《如何做广告》(How to Advertise)/Ken Roman and joe Raqhaelson
《一个广告人的自白》 (Confessions of an Advertising Man)/David Ogilvy
《奥格威谈广告》(Ogilvy on Advertising)/David Ogilvy
《实用广告学》(Reality in Advertising)/Rosser Reeves
《广告企划法》(How to Plan Advertising) Don Cowley
《奥格威未公诸于世的选集》(Unpublished&nbs……