（管理箴言）“…the aim
of marketing is to make selling superfluous. The aim of marketing
is to know and understand the customer so well that the product or
service fits him and sells itself.” - Peter
Drucker
?/P> BCRM许文锋/文http://blog.sina.com.cn/xuwenfeng
前言：本文为《成功营销》杂志“100位营销首脑前瞻 2007”活动文章，已发表于《成功营销》2007年2-3期合刊。各位博友转载请注明出处。
前瞻观点：
目前多数中……
If Peter
Drucker is responsible for legitimizing the field of management
and Tom Peters for
popularizing it, then Charles Handy should be known as
the person who gave it a philosophical elegance and eloquence that
was missing from the field。
&……
(管理箴言）The primary focus of your
brand message must be on how special you are, not how cheap you
are. The goal must be to sell the distinctive
quality of the
brand. －－Kerry
Light
（管理箴言）Successful branding
programs are based on the concept of singularity.
The objective is to create in the mind of the prospect the
perception that there is no other product on the market quite like
your product.
――――Al Ries & Laura Ries BCRM许文锋/……
(管理箴言）We don't accomplish anything in this world alone ... and
whatever happens is the result of the whole tapestry of one's life
and all the weavings of individual threads from one to another that
creates something.
―――――Sandra Day
O'Connor
?/P>
